comparative advertising


comparative advertising
Advertising that specifically compares the advertised brand with other brands of the same product.

Black's law dictionary. . 1990.

Look at other dictionaries:

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • comparative advertising — ➔ advertising * * * comparative advertising UK US noun [U] MARKETING ► the practice of advertising goods by comparing them with, and suggesting they are better than, another company s products. This practice is illegal in some countries: »There… …   Financial and business terms

  • comparative advertising — describes reference to the products of another in advertising for the purpose of comparing functions, qualities etc. Under the Trade Marks Act 1994, it is not considered to be an infringement to use the marks of another for such purposes if such… …   Law dictionary

  • comparative advertising — noun : advertising in which a competitor s product is named and compared with the advertiser s product * * * advertising in which a competing product is identified and compared unfavorably with the advertiser s product. [1970 75] * * *… …   Useful english dictionary

  • Comparative Advertising — A marketing strategy in which a company shows how its product or service is superior to that of its competitors by comparing the benefits and costs within the advertisement itself. A comparative advertising campaign may involve printing a side by …   Investment dictionary

  • comparative advertising — /kəmˌpærətɪv ædvətaɪzɪŋ/ noun advertising which compares a company’s product with competing brands to its own advantage ● Disparaging remarks in comparative advertising were strongly discouraged in the industry. ● The company uses comparative… …   Marketing dictionary in english

  • comparative advertising — Mktg a form of advertising that gives carefully selected details of competitor products for comparison with a company’s own product, usually to the detriment of competitors. Comparative advertising is frequently used to advertise cars, where the… …   The ultimate business dictionary

  • comparative advertising — advertising in which a competing product is identified and compared unfavorably with the advertiser s product. [1970 75] * * * …   Universalium

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.